Case Study
The Bali Time Chamber
How Bali Time Chamber Went from ‘Just Another Retreat’ to a $100K/Month Men’s Movement with a Sold-Out Waitlist—In Just 6 Month
The Untold Story Behind Bali’s Fastest-Growing Men’s Movement
When The Bali Time Chamber was first launched it was a promising idea buried in obscurity. Today, it’s a $100K/month men’s movement with a sold-out waitlist that keeps growing. I’m Luke Carter, and here’s how we took a raw concept in the Bali mountains and helped build one of the fastest growing wellness brands in the world.
The Problem: No Story, No Voice, No Demand
When I first met Nico, BTC’s visionary founder, through our mutual friend Keegan Smith, the concept was electric but undefined. Nico had:
A stunning, isolated location in Bali’s mountains
A mission to empower modern men
Raw passion to build a world class training facility.
But the brand was still invisible outside of Nico’s online audience. No defined identity, no emotional pull or engaging story. Their positioning was what you would expect when going to a retreat spaces website: “A Place to Eat, Train, and Connect.” In today's highly competitive wellness industry… this would have been drowned out in the noise, blending in with every other retreat out there.
They needed a story that would spark a movement.
The Vision: A Rite of Passage
I’ll never forget my first ride to BTC. Scooter loaded with camera gear, I wound down a dirt road in Munduk, Bali, and stepped into a jungle oasis that felt like an alternate universe. Training with Nico a few months before the first event on a balcony overlooking the lush valley, I saw the potential immediately.
This wasn’t just a retreat, it was a place for men to be reborn. Something many brands were trying to accomplish, but not quite hitting the mark. They would either go too far down the Andrew Tate path or veer off into the overly spiritualised realm of holistic solutions. ( A very hard sell.)
While together, I noticed that Nico kept circling back to one powerful idea: “Strong men create good times, good times create weak men, weak men create hard times, and hard times create strong men.”
That was the soul of BTC. So after a few hours on the whiteboard, we proposed a bold new positioning statement: “Building the Next Generation of Strong Men.” Nico’s eyes lit up. We had found the gold.
The Transformation: From Space to Story
We didn’t just rebrand BTC—we gave it a heartbeat. For 30 days, BraveBrand lived onsite, sweating alongside participants, capturing their transformations. The 16 participants told their stories and ups and downs of their experience which then became the backbone of our work.
Here’s what we did:
Rewrote the Identity: We repositioned BTC as a rite of passage, not a retreat. With a new promise, new voice, and new emotionally impactful visuals.
Filmed an immersive and emotional documentary: Our Netflix-style film brought Nico’s vision to life, raw narration, sunrise training shots, and the raw and authentic stories of the participants.
Built a Viral Content Machine: Short-form Instagram reels with hooks like “No women. No drugs. Just strength.” grabbed attention and sparked debates.
Implemented a full-funnel content strategy leading from story to signup: From emotional videos to a direct website, turning viewers into booked clients.
We didn’t give them a logo. We helped them start a movement.
Here is the full immersion documentary:
The Result: $100K+/Month & a Waitlist That Won’t Stop Growing
Since launching their new brand system:
BTC generates over $100,000/month in bookings.
Their video content has reached millions across platforms, they’ve grown from 7k to over 1 million followers on Instagram organically
A waitlist of qualified sales grows daily.
Their brand is now recognized as a premium location for men around the world.
And it’s still growing, without pouring money into paid ads or building convoluted sales funnels.
Just one clear and direct website, a bold and powerful marketing message and an immersive documentary that builds trust and converts viewers into booked clients.
The BraveBrand Blueprint: How We Did It
The transformation was no accident.
BTC’s transformation followed and implemented our BraveBrand Framework, a science-backed approach to building brands that resonate. We leveraged six neurological marketing principles to drive action:
Attention: Bold Instagram reels with hooks like “No women. No Drugs. No alcohol. No Netflix.” paired with intense training visuals grabbed millions of views, sparking debates while attracting their ideal clients.
Audience-Focused Messaging: Every video showed men training, connecting, and thriving, letting viewers see themselves in BTC’s story.
Contrast: Marketing content that highlighted struggles like “depression and loneliness” before cutting to aspirational shots of strength and brotherhood.
Visual Impact: High-quality visuals left nothing to the imagination, immersing viewers in BTC’s world.
Emotional Pull: From stirring music to participant stories, every asset was designed to inspire action.
Tangible Proof: Authentic testimonials made BTC’s impact real, driving bookings and building trust.
Ready to Scale Your Brand Beyond $100K/Month?
Your brand has the potential to dominate, but if you’re stuck in obscurity or spinning your wheels with generic content, you’re leaving millions on the table. BraveBrand’s process transformed Bali Time Chamber into a $100K/month movement with a sold-out waitlist in just six months. We can do the same for you.
No logos. No fluff. Just a magnetic brand that drives revenue, reputation, and reach.
