In this lesson, you’ll take everything you’ve uncovered about your audience and use it to design an offer they actually want to buy. We’ll walk you through the process of crafting a clear transformation—mapping where your client is now, where they want to be, and the most effective way for you to bridge that gap. Whether you’re selling services, coaching, or digital products, you’ll learn how to structure your offer in a way that aligns with your strengths, scales with your lifestyle, and positions you as the no-brainer choice for the people you’re here to serve.