In this lesson, we get tactical and help you define exactly who your brand is for by identifying the specific person you’re best positioned to serve. You’ll learn how to stop marketing like a generalist and instead build a brand around a crystal-clear target audience using AI-enhanced prompts to unlock powerful insights about their pain, goals, and desires. Through guided exercises, you’ll discover how to extract your own origin story, distill your brand down to a one-word problem and one-word solution, and craft messaging that speaks directly to the emotional core of your ideal client. This is the foundation for building content that converts, an offer that sells, and a brand that becomes truly magnetic.