In this lesson, we tackle one of the biggest blockers to building a magnetic brand—imposter syndrome. You’ll learn how to shift from self-doubt to confident clarity by crafting messaging that isn’t about you, but about the transformation you create. Through guided prompts, you’ll develop your one-liner, define your hero’s journey, and clarify your value in a way that cuts through fear and builds belief. This is where you stop hiding, own your voice, and start speaking in a way that lands.